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Oscars 2026 · Broadcast intelligence

eMedia Monitor followed the 2026 Academy Awards across thousands of TV and radio channels in 21 languages. 174K mentions later, the coverage tells a story of its own: which markets cared most, which names led each category, and how the build-up gathered pace.

Data
eMedia Monitor
Analysis
HEKA Insights
Period
March 2026
Explore the findings Download the report
Oscars 2026 global broadcast coverage report cover
  • 174KBroadcast mentions
  • 24KNews items
  • 56Countries
  • 21Languages

Source: eMedia Monitor · report page 2 ↗

01Markets

One ceremony. Five very different audiences.

The USA carried almost two thirds of all mentions. The UK and Spain follow at a distance, then Germany and Canada.

Broadcast mentions, top five countries · rounded as published
  1. 01 USA 113K
  2. 02 UK 21K
  3. 03 Spain 14K
  4. 04 Germany 6K
  5. 05 Canada 3K

Source: eMedia Monitor, report page 3 ↗

02Media mix

Television leads. Radio carries more than a third.

Television accounts for 62% of the broadcast coverage; radio for the other 38%.

  • 62%Television
  • 38%Radio

Source: eMedia Monitor, report page 3 ↗

03Categories

Best Picture owns the category conversation.

Best Picture drew 57% of the coverage of the award categories: four times Best Actor, and almost five times Best Director.

Share of category coverage · top three
  1. 01 Best Picture 57%
  2. 02 Best Actor 14%
  3. 03 Best Director 12%

Source: eMedia Monitor, report page 3 ↗

04Nominees

And the coverage goes to…

Within each category, attention was rarely shared. In five of the six categories, one name took more than half of the coverage; only Best Picture was a close race.

Best Picture

The coverage goes toOne Battle After Another30%

  1. 02 Sinners 29%
  2. 03 Marty Supreme 9%
  3. 04 Hamnet 8%
  4. 05 Frankenstein 7%
  5. 06 Sentimental Value 7%
  6. 07 The Secret Agent 5%
  7. 08 F1 2%
  8. 09 Train Dreams 2%
  9. 10 Bugonia 1%

Best Actor

The coverage goes toMichael B. Jordan55%

  1. 02 Timothée Chalamet 19%
  2. 03 Wagner Moura 10%
  3. 04 Ethan Hawke 8%
  4. 05 Leonardo DiCaprio 8%

Best Actress

The coverage goes toJessie Buckley60%

  1. 02 Kate Hudson 14%
  2. 03 Emma Stone 14%
  3. 04 Rose Byrne 12%
  4. 05 Renate Reinsve 1%

Best Director

The coverage goes toPaul Thomas Anderson58%

  1. 02 Ryan Coogler 38%
  2. 03 Joachim Trier 2%
  3. 04 Josh Safdie 1%
  4. 05 Chloé Zhao 1%

Supporting Actor

The coverage goes toSean Penn64%

  1. 02 Delroy Lindo 21%
  2. 03 Benicio del Toro 9%
  3. 04 Jacob Elordi 5%
  4. 05 Stellan Skarsgård 1%

Supporting Actress

The coverage goes toAmy Madigan61%

  1. 02 Teyana Taylor 24%
  2. 03 Wunmi Mosaku 8%
  3. 04 Elle Fanning 6%
  4. 05 Inga Ibsdotter Lilleaas 1%

Each nominee’s share of the broadcast coverage of their category. Coverage measures attention: it is not a prediction or a result.

Source: eMedia Monitor, report page 4 ↗

05The build-up

The story starts before the red carpet.

Daily broadcast coverage of the ten Best Picture nominees over the seven days before the ceremony, 9 to 15 March.

eMedia Monitor chart: daily broadcast coverage of the ten Best Picture nominees, 9 to 15 March 2026. Sinners and One Battle After Another rise steeply from 12 March.

Source: eMedia Monitor, report page 5 ↗

The useful question is not only how much coverage an event earned, but where it went, and to whom.

HEKA Insights

From insight to a better brief

Turn coverage into a better brief.

  1. 01

    Separate the markets.

    Review country-level coverage before using a global figure to describe the event. Ask which market and which outlets drive each story.

  2. 02

    Keep the units explicit.

    News items, mentions and percentage shares describe different things. Keep the unit and the comparison base in every chart and summary.

  3. 03

    Follow the build-up.

    Include the days before the event in the brief. They show narrative shifts that disappear inside a single event-day total.

The publication

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