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Oscars 2025 · Broadcast intelligence

eMedia Monitor followed the 97th Academy Awards across thousands of TV and radio channels in 20 languages. The winners were not always the names the world’s newsrooms talked about most: on air, the red carpet had its own results.

Data
eMedia Monitor
Analysis
HEKA Insights
Period
March 2025
Explore the findings Download the report
Oscars 2025 broadcast report cover
  • 102KBroadcast mentions
  • 16KNews items
  • 56Countries
  • 20Languages

Source: eMedia Monitor · report page 2 ↗

01Markets

Half the conversation was American.

The USA carried about half of all mentions, and the UK a quarter. Spain, France and Germany follow far behind.

Broadcast mentions, top five countries · rounded as published
  1. 01 USA 51K
  2. 02 UK 26K
  3. 03 Spain 4K
  4. 04 France 4K
  5. 05 Germany 3K

Source: eMedia Monitor, report page 3 ↗

02Media mix

Television leads, radio close behind.

TV carried 55% of the broadcast coverage, radio the other 45%.

  • 55%Television
  • 45%Radio

Source: eMedia Monitor, report page 3 ↗

03Categories

Best Picture takes almost two thirds.

Best Picture drew 64% of all Oscars coverage, far ahead of Best Actress at 14%, Best Director at 7% and Best Actor at 6%.

Share of total Oscars coverage
  1. 01 Best Picture 64%
  2. 02 Best Actress 14%
  3. 03 Best Director 7%
  4. 04 Best Actor 6%

Source: eMedia Monitor, report page 3 ↗

04Nominees

The red carpet’s own results.

For each category, the nominees by broadcast mentions, with the winner marked. In Best Picture and Best Actress, the night’s winners were not the most covered.

Best Picture

Most coverageConclave8K

  1. 02 Wicked 6.4K
  2. 03 The Brutalist 5.7K
  3. 04 The Substance 3.8K
  4. 05 A Complete Unknown 3K
  5. 06 Anora · winner 2.8K
  6. 07 I Am Still Here 1.8K
  7. 08 Dune: Part Two 893
  8. 09 Emilia Pérez 735
  9. 10 Nickel Boys 724

Best Actress

Most coverageDemi Moore5K

  1. 02 Mikey Madison · winner 2.7K
  2. 03 Cynthia Erivo 1.6K
  3. 04 Fernanda Torres 694
  4. 05 Karla Sofía Gascón 222

Best Director

Most coverageSean Baker · winner1.7K

  1. 02 Jacques Audiard 1.1K
  2. 03 Brady Corbet 281
  3. 04 James Mangold 179
  4. 05 Coralie Fargeat 74

Best Actor

Most coverageAdrien Brody · winner2.4K

  1. 02 Sebastian Stan 631
  2. 03 Ralph Fiennes 478
  3. 04 Colman Domingo 462
  4. 05 Timothée Chalamet 274

Broadcast mentions of each nominee, rounded as published. Coverage measures attention, not a prediction or a result.

Source: eMedia Monitor, report page 4 ↗

05Winners and coverage

Winning the Oscar, winning the airtime.

Two winners led their category on air as well. Two did not.

  • 01 6th

    Anora

    Best Picture and two more major Oscars, yet only sixth among the Best Picture nominees in broadcast coverage.

  • 02 2nd

    Mikey Madison

    Won Best Actress while Demi Moore led the coverage by far: 5K mentions against 2.7K.

  • 03 1.7K

    Sean Baker

    The Best Director winner had more mentions than the other four nominees combined.

  • 04 2.4K

    Adrien Brody

    The news got the Best Actor race right: Brody led the coverage and took the Oscar for The Brutalist.

Source: eMedia Monitor, report page 5 ↗

06Countdown

From 3,118 mentions to 27,680 in five days.

Daily mentions over the week before the ceremony: after a dip on 25 February, coverage grew every day and peaked at 27,680 on 2 March.

Broadcast mentions per day, 24 February – 2 March 2025
  1. 01 24 February 6,490
  2. 02 25 February 3,118
  3. 03 26 February 5,498
  4. 04 27 February 5,588
  5. 05 28 February 9,294
  6. 06 1 March 15,348
  7. 07 2 March 27,680

Source: eMedia Monitor, report page 6 ↗

07After the night

Winning did not always mean more coverage afterwards.

Each Best Picture nominee’s share of mentions before and after the ceremony.

eMedia Monitor chart: each Best Picture nominee’s share of mentions before and after the Oscars, with the categories each film won.

Source: eMedia Monitor, report page 7 ↗

08Airtime

BBC One gave the night the most airtime.

The share of airtime major news channels around the world gave to the Oscars after the ceremony.

eMedia Monitor chart: share of airtime given to the Oscars by BBC One, ZDF, Rai 1, France 2, Antena 3, Al Arabiya, SBT and 7 News.

Source: eMedia Monitor, report page 8 ↗

Winning the Oscar and winning the airtime are two different races.

HEKA Insights

From insight to a better brief

What the red carpet teaches a brief.

  1. 01

    Attention is not the result.

    The most covered names did not always win. Measure coverage for what it is: where attention went.

  2. 02

    Plan for the build-up.

    Most of the week’s coverage came in the last three days. A campaign around an event lives in the days before it.

  3. 03

    Look past the English-speaking news.

    The USA and the UK carried three quarters of the mentions. Other markets need their own reading.

The publication

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