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Formula One · Broadcast intelligence

eMedia Monitor followed the 2025 Monaco Grand Prix across TV and radio news in 27 countries, and HEKA turned the data into this report. The result: the winner does lead the coverage, but further down the grid, the news has its own running order.

Data
eMedia Monitor
Analysis
HEKA Insights
Period
23–26 May 2025
Explore the findings Download the report
Monaco Grand Prix broadcast report cover
  • 10.8KBroadcast mentions
  • 1.9KNews items
  • 8.2KBroadcast minutes
  • 27Countries

Source: eMedia Monitor · report page 2 ↗

01Race week

Monaco is the race the news turns up for.

Coverage of Monaco ran far ahead of the Grand Prix the week before, and race day alone carried almost half of it.

  • 01 +151%

    On the previous Grand Prix

    10.8K broadcast mentions, against 4.3K for the race the week before.

  • 02 45%

    On race day

    Sunday 25 May drove almost half of the week’s mentions.

  • 03 41%

    McLaren

    The most mentioned team, with two in every five team mentions.

Source: eMedia Monitor, report page 2 ↗

02Drivers

Verstappen gets onto the news podium.

Norris and Leclerc finished first and second on the track and kept those places in the coverage. Verstappen, fourth in the race, overtook Piastri for third place in the news.

Share of all driver broadcast mentions · top three
  1. 01 Lando Norris 30%
  2. 02 Charles Leclerc 15%
  3. 03 Max Verstappen 11%

Source: eMedia Monitor, report page 4 ↗

03Teams

Ferrari jumps the order.

McLaren won on the track and in the news. Behind them, Ferrari, fourth in the championship, took second place in the coverage and pushed Mercedes and Red Bull Racing back.

Share of all team broadcast mentions · top three
  1. 01 McLaren 41%
  2. 02 Ferrari 34%
  3. 03 Mercedes 9%

Source: eMedia Monitor, report page 5 ↗

04Home drivers

Home broadcasters cheer their own.

Set against their share of global coverage, most drivers took a far larger share at home. The British drivers were the exception: UK coverage spread across the whole grid.

  • 01 100%

    Charles Leclerc in Monaco

    15% of global driver coverage. Every Monégasque driver mention was his.

  • 02 40%

    Fernando Alonso in Spain

    4% of global driver coverage.

  • 03 17%

    Carlos Sainz in Spain

    1% of global driver coverage.

  • 04 14%

    Kimi Antonelli in Italy

    1% of global driver coverage.

  • 05 35%

    Lando Norris in the UK

    30% of global driver coverage: close to his share at home.

  • 06 12%

    Lewis Hamilton in the UK

    11% of global driver coverage.

Source: eMedia Monitor, report page 6 ↗

05Home teams

Team loyalty is strongest in mainland Europe.

Every team took a higher share at home than around the world. The British teams were close to their global figures; Europe’s teams were far ahead at home.

  • 01 54%

    Ferrari in Italy

    34% of global team coverage.

  • 02 25%

    Mercedes in Germany

    9% of global team coverage.

  • 03 17%

    Kick Sauber in Switzerland

    3% of global team coverage.

  • 04 9%

    Alpine in France

    3% of global team coverage.

  • 05 49%

    McLaren in the UK

    41% of global team coverage.

  • 06 6%

    Williams in the UK

    5% of global team coverage.

Source: eMedia Monitor, report page 7 ↗

06Race weekend

Two spikes, both Norris.

Day by day, the Monaco coverage stayed ahead of the previous Grand Prix, and peaked twice.

  1. Qualifying · +29%

    A record pole

    Norris takes a record pole position, overtaking Charles Leclerc’s lead from practice.

  2. Race day · +45%

    A first Monaco win

    Norris secures his first-ever victory at the Monaco Grand Prix.

eMedia Monitor chart: daily broadcast coverage of the Monaco Grand Prix against the previous Grand Prix, with spikes on qualifying and race day.

Source: eMedia Monitor, report page 8 ↗

07Channels

France’s Cnews leads the sample.

Among a sample of major news channels around the world, Cnews in France gave Monaco four times the mentions of the BBC.

Broadcast mentions · sample of major news channels
  1. 01 Cnews · France 377
  2. 02 BBC One · UK 91
  3. 03 Todo Noticias · Argentina 76
  4. 04 RTS Un · Switzerland 63
  5. 05 7 News · Australia 37
  6. 06 Rai 1 · Italy 29
  7. 07 ZDF · Germany 19
  8. 08 Al Arabiya · Saudi Arabia 3

Source: eMedia Monitor, report page 9 ↗

08Airtime

Small in the bulletin. Big in the sports slot.

Monaco took between 2% and 12% of these channels’ total news programme time, but up to 81% of their sports segments.

F1’s share of the sports segment · 30–60 minute samples of morning and evening bulletins
  1. 01 Todo Noticias · Argentina 81%
  2. 02 ZDF · Germany 50%
  3. 03 Cnews · France 48%
  4. 04 Rai 1 · Italy 47%
  5. 05 7 News · Australia 27%
  6. 06 BBC One · UK 20%
  7. 07 RTS Un · Switzerland 6%
  8. 08 Al Arabiya · Saudi Arabia 3%

Source: eMedia Monitor, report page 10 ↗

It’s not always the race winner who dominates the global headlines.

HEKA Insights and eMedia Monitor

From insight to a better brief

What a sponsor should take from Monaco.

  1. 01

    Results are not the whole story.

    Track coverage of drivers and teams as well as their finishing positions: star names and heritage brands outrun the order.

  2. 02

    Read every market at home.

    Home broadcasters give their own drivers and teams many times their global share. A global figure hides where a sponsor is really seen.

  3. 03

    Pick the right base.

    Share of the bulletin and share of the sports segment answer different questions. Report both, and say which one a figure uses.

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